How do you grow a chiropractic practice without losing the thing that made you want to become a chiropractor in the first place? Dr. Lona and Dr. Andrew challenge practice owners to keep the adjustment at the center as the practice gets busier, adds services, or begins to scale.
How do you grow a chiropractic practice without losing the thing that made you want to become a chiropractor in the first place? Dr. Lona and Dr. Andrew challenge practice owners to keep the adjustment at the center as the practice gets busier, adds services, or begins to scale. They explore why seeing more people requires developing capacity, communicating chiropractic more clearly, and knowing when to stop talking and let the adjustment do the work. They also look at how additional services can support care without confusing patients about what the practice actually does. When chiropractors become more certain about the value of the adjustment and better at explaining it in language patients understand, getting busier becomes less about volume and more about increasing the number of people they can meaningfully serve.
Key Highlights
01:00 – Why scaling your practice does not have to mean taking your hands off patients or giving up the part of practice you actually love.
04:31 – The advice that helped one chiropractor move beyond 200 visits a week by reconsidering what actually needed to happen at the adjusting table.
08:00 – Questioning whether there is really a lack of demand for chiropractic or whether people simply do not understand what chiropractic offers.
10:29 – Keeping the adjustment as the centerpiece even when your practice offers other services that can support patient care.
13:13 – What can happen when uncertainty about growing the chiropractic side of the practice leads owners to keep adding other things.
17:00 – Why exercises, supplementation, and other supportive services need to remain clear about the role they play alongside the adjustment.
20:04 – The opportunity chiropractors may be missing while the rest of the health and wellness world talks about nervous system regulation.
25:37 – Why building a busier practice depends less on constantly replacing patients and more on adjusting well and helping people understand why care continues.
Resources Mentioned
Learn more about the TRP Remarkable Practice Immersion - Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast